Non i.c.t research
In the book ‘Journalism’ page 178 , this showed me how interactive texts are both written and read, the book surveys the new technologies and conventions that online journalism. This book has also showed me how the internet has changed the public reading online stories, instead of reading newspapers. This helped me with my assignment as it showed me the competition between newspapers and the internet.
During college two Blaine brothers, ’short filmakers’ along with their assistant Katie came in to speak to us about how they make their short films and how they promote their short films.
I found out from Katie that..
her job was to promote the short films that Ben and Chris made by sending them to different types of festivals.’ In order to carry this out Katie would need to do a lot of secondary research so she could find out what festivals she could show the short films to. Katie also mentioned that she would need to research different genres meaning whether festivals only screened films by their genre or whether it was all genres.
In the book ‘Research Methods’ page 109, I found some research about ethics for my case study assignment here is what I found out:
.’Ethical concerns will emerge as you plan your reasearch seek access to indivuduals, collect, analyse and report your data.
.’In the context of research ethics refers to the appropriateness of your behaviour in relation to the rights of those who become the subject of your work, or affected by it.
This research showed me why ethical research is important and how to go about researching such as questionnaires and speaking to individuals personally to collect the data you need.
Peer assessed by Candice Smith
In the book: BTEC introduction business, page 17, I found some information about market research and quantitative research for my research essay. Here is some of the information I found out;
‘The marketing function involves identifying and satisfying customer needs. You can research this by:’
.sending out questionnaires to customers
.organising direct mail campaigns
.co-ordinating special offers
Quantitative Methods
. Many people say some data or if proper planning is not done then mistakes might be made, however some data even if inaccurate is better than no data.
.More broadly data may be so misleading that managers make the wrong decisions and actually harm an organisation rather than give benefits, the collection, presentation and analysis of quantitative data.
I found this information useful and this research helped me write and add to my essay.
Peer assessed by Candice Smith
I found this website useful it told me what market research was and how quantative and qualitative research could be used.
http://www.marketresearchworld.net/index.php?option=com_content&task=view&id=14&Itemid=38
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