In the book: BTEC introduction business, page 17, I found some information about market research and quantitative research for my research essay. Here is some of the information I found out;
‘The marketing function involves identifying and satisfying customer needs. You can research this by:’
.sending out questionnaires to customers
.organising direct mail campaigns
.co-ordinating special offersÂ
Quantitative Methods
. Many people say some data or if proper planning is not done then mistakes might be made, however some data even if inaccurate is better than no data.
.More broadly data may be so misleading that managers make the wrong decisions and actually harm an organisation rather than give benefits, the collection, presentation and analysis of quantitative data.
I found this information useful and this research helped me write and add to my essay.
Peer assessed by Candice Smith
